We believe being active should be good for you and the planet.

We believe in better performance, better skincare, zero health risks and environmental responsibility.

We set out to create a better performing chamois cream, which is also better for you and better for the planet.

Without compromise. Without any downsides for your skin, your health and with the absolute minimum impact on the environment.

All other well-known chamois creams use low cost ingredients known to be, or suspected to be harmful to the environment, your skin and possibly your long-term health.

Unlike other brands, we will never use any questionable ingredients, the so-called 'dirty dozen'.

We will never use silicone (dimethicone), petrochemicals, polypropylene glycol or nine other problematic ingredients.

Faction® Actionproof® Chamois Cream combines natural ingredients with Friction Sense® Technology.

This cutting-edge functional skincare technology uses micro encapsulation to increase the bioavailability of molecules of Magnolia and White Willow Bark.

Faction® Actionproof® Chamois Cream, is the only chamois cream to have this cutting edge skincare technology.

Olive Oil Extract, Apricot Kernel Oil, Alba Bark Extract, Eucalyptus Leaf Oil and Shea Butter work together to eliminate friction on the skin surface. They are also highly effective in hydrating epidermis layer of the skin.

Micro encapsulated molecules of Magnolia and White Willow Bark are proven to prevent skin inflammation and calm irritation. They also play an important role in hydrating the deeper layers of the skin, keeping them healthy and protected from pressure.

Whether you're an experienced endurance cyclist or a newcomer, friction takes a toll on your body which can slow you down or reduce your enjoyment.

Faction Actionproof Chamois Cream works for male and female cyclists of all levels. It's been designed to have a low pH, ensuring it's suitable for both female and male cyclists.

Most chamois cream brands talk about natural ingredients. But very few actually deliver much beyond superficial claims and ingredients at 'emotive levels'. In other words, small amounts of natural ingredients being added to enable a marketing claim, rather than a performance benefit.

Our claims are fact based, it's what inspired our name. It's a portmanteau of Facts and Action. We use cutting edge knowledge of high performance natural ingredients at levels designed to work. Nothing more, nothing less.

Faction Actionproof® Chamois Cream uses olive extract which provides a long lasting silky feel, significantly reducing saddle friction. It's non-greasy and unlike silicone based chamois creams, it doesn't have any negative consequences for the environment.

Faction's Friction Sense® Technology is a botanical complex designed to prevent friction, inhibit skin inflammation, calm irritation and prevent bacteria. It's the only chamois cream to use micro encapsulation technology, which protects key ingredients and maximises their efficacy.

Faction Actionproof® Chamois Cream contains active molecules from Magnolia and White Willow bark that have been proven to calm sensitive and irritated skin, reduce redness and protect against dryness. Other natural ingredients include Shea Butter, Apricot Kernel Oil & Alba Bark Extract.